Insights on Search, AI
& Business Growth
Practical guides on SEO, GEO, AEO and the modern search landscape from TechRix Solutions; written for business owners, not other SEO professionals.
AEO
What Is AEO and How Is It Different From SEO?
Google’s AI Overviews are changing what “ranking” even means. Here’s what Answer Engine Optimization actually requires.
The 6 Search Disciplines Every Business Needs Now
SEO alone isn’t enough anymore. A breakdown of the six disciplines shaping search visibility today.
How to Get Your Business Recommended by Chat GPT
AI tools recommend brands they’ve learned to associate with a category. Here’s how that association actually gets built.
Voice Search SEO: What Actually Matters
Voice queries are conversational and question-based. A practical checklist for optimizing content people ask out loud.
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AEO vs SEO: Which One Does Your Business Need in 2026?
SEO and AEO get pitched as competing strategies but they’re not. They optimize for two different outcomes, and most businesses need both eventually. Here’s how to tell which one to prioritize first.
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How to Build an LLM Citation Strategy From Scratch
A real LLM citation strategy is a sequence, not a single tactic. Baseline first, then content, then off-site corroboration, then measurement. Here’s the order that actually works.
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Which Websites Does ChatGPT Cites Most?
ChatGPT doesn’t cite every source equally, some categories of website show up far more consistently than others. Here’s the pattern behind it.
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GEO for Startups
Most GEO advice assumes an established site with years of domain authority behind it. Here’s what actually applies when you’re building AI visibility from zero.
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SXO vs SEO: What’s the Difference and Why Startups Need Both
A page can rank well and still convert poorly. SEO and SXO aren’t measuring the same thing and treating them as interchangeable is where the gap comes from.
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How to Appear in Google AI Overviews for Your Target Keywords
AI Overviews sit above the organic results and answer the query directly, before a single link ever gets a click. Here’s what actually gets a page pulled into one.
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How to Get Cited by Perplexity: A Practical Guide
Perplexity shows its sources on every answer, which makes it the most transparent place to test whether your business is actually being cited. Here’s what changes that.
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SEO for Startups: The Complete 2026 Playbook
Most SEO guides assume a site that already has traffic, backlinks, and a track record. Here’s the playbook for a startup that’s starting with none of that.
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Voice Search SEO in 2026: The Complete Optimization Guide
“Find a plumber near me open now” doesn’t get typed anymore. it gets spoken and only one business gets picked as the answer. Here’s what voice search optimization actually requires in 2026.
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What Is Answer Engine Optimization? Explained for Business Owners
Getting ranked and getting picked as the direct answer aren’t the same thing. Here’s what actually determines whether AI names your business first instead of burying it behind a link nobody clicks.
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How to Get Cited by ChatGPT (Step by Step)
Getting cited by ChatGPT isn’t a single setting you switch on. It’s a specific sequence of content and off-site work, done in order. Here’s the exact process, step by step.
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What Are LLM Citations? A Beginner’s Guide
An LLM citation isn’t a backlink with a different name. It runs on its own signals entirely. Here’s what actually counts as one and why newer brands are often the most exposed.
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What Is SXO? Search Experience Optimization Explained
A page can rank #1 and still convert nobody. This is the discipline that explains why and what to fix once ranking alone stops being enough.
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GEO vs SEO: What’s the Difference and Why You Need Both
Ranking and getting cited by AI are two different outcomes, measured two different ways. Here’s exactly where SEO’s job ends and GEO’s begins and why skipping either one leaves a real gap.
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What Is Generative Engine Optimization? The Complete Guide
Most businesses rank well on Google and still don’t get mentioned when someone asks ChatGPT the same question. This guide explains why that gap exists and what actually closes it.
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