Link building is the process of acquiring hyperlinks from other websites to your own. These links, also called backlinks, are crucial for SEO because they signal trust and authority to search engines.
There are several ways to build links. Guest posting is one of the most popular methods, where you write articles for other sites in exchange for a backlink. Content creation is another powerful strategy—publish valuable, shareable resources like infographics or detailed guides to attract natural links.
Avoid spammy tactics like buying links or using automated tools, as these can lead to penalties. Instead, focus on earning high-quality links from reputable and relevant sources. A strong backlink profile boosts your site’s credibility and rankings.