On-page SEO is the practice of optimizing individual web pages to rank higher on search engines and drive relevant traffic. It focuses on the content and HTML source code of a page rather than external factors like backlinks.
A key aspect of on-page SEO is content optimization. This includes using targeted keywords naturally in titles, headers, and throughout the content. High-quality, engaging, and informative content keeps users on the page longer, improving rankings.
Meta tags also play a vital role. Write compelling meta titles and descriptions that include your primary keywords. These elements are often the first thing users see in search results.
Other important factors include URL structure, image optimization, and internal linking. Ensure your URLs are descriptive, use alt text for images, and link to other relevant pages on your site to improve navigation and SEO.
By mastering on-page SEO, you can create a solid foundation for your website’s visibility and success.